I posted a little about this on Bam's blog but I may as well do it here where I can yak more without annoying innocent bystanders. Just what is it with the pricing of Ellora's Cave, Amber Quill Press, and Loose Id? Everything about Amber Quill Press seems overpriced - $6.00 for an "extended novella" comes to mind - while Ellora's Cave and Loose Id are now charging $7.99 for their longer works. Phaze seems to be slowing inching its way up the priceline too, although not at the abrupt rate that these three are doing. Thankfully, Samhain Publishing seems still committed to selling novellas at $2.50 to $3.50 while their longest works go for $5.50 to $6.50.
Is there a rationale behind the creeping-up prices? Server costs? Staff salaries? Because, on one hand I am hearing people complaing that ebooks still aren't selling as well as one would like, and then here we have publishers placing Nora Roberts/John Grisham cover prices on shorter ebooks by somebody nobody has heard before. I have bought only one $7.99 book from Ellora's Cave and while I enjoy it, I don't think it is worth $7.99. I've passed on some recommended reads from Loose Id because they cost $7.99.
Perhaps I can understand Ellora's Cave doing this since they have a large fanbase that will probably buy their books even if these books are priced higher than average, but does Amber Quill Press have that kind of market share or are they shooting themselves in the foot trying to count the golden eggs even before anyone can confirm that the golden goose exists?