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December 9th, 2007

8:48 PM

Is Red Sage Publishing insane?

Red Sage Publishing

They are charging $6.50 for a "novelette" (15-20K of words according to their website, making a "novelette" shorter than a "novella"). Of course, they seem to be pulling an Amber Quill at the moment by making the list price higher than the actual selling price so that visitors will feel that they are getting a discount, so the "novelettes" are actually $4.50. But I wonder whether this will backfire as a marketing plan, because really now, $6.50 for a novelette? I make it a point to list the list price on my reviews, so I can only imagine what a visitor will think if she sees the listed price of a short story as $6.50.

Or maybe they don't care about anything other than the sales of their Secrets anthologies?

Update 11 Dec: I received an email from the CEO about my review of Nathalie Gray's Unclaimed, stating that the price should be $4.50 and this is a permanent rather than a limited period offer. So I guess the "list price" of $6.50 is indeed just a smokescreen to let people feel that they are getting "special discounts"

9 comment(s).

Posted by Karen Scott:

Or maybe they don't care about anything other than the sales of their Secrets anthologies?

Are you telling me that they publish works other than The Secrets anths?
December 10th, 2007 @ 1:14 AM

Posted by veinglory:

You can buy a novella, in print, from somewhere like Red lace for 4.99

I guess the proof is in the sales figures? If people *will* pay it it makes sense to charge it.
December 10th, 2007 @ 5:21 AM

Posted by Rhianna Samuels:

The trouble is a first time e-book buyer, who chooses to go to thier site first, may well be burned from every downloading by assuming that is the going price.

December 10th, 2007 @ 5:50 AM

Posted by Mrs G:

Karen, they are branching into epublishing. You can see their website at


Not surprisingly, their bestsellers are their ebook versions of Secrets.
December 10th, 2007 @ 7:56 AM

Posted by Melissa:

This is a problem with so many publishers. Ebooks SHOULD be cheaper. An ebook of a hardback release should NOT be the same price. It costs them nothing, if they are already doing a print book, or next to nothing to produce it. On top of it, many of the NY published authors are getting a lot less per book than veteran ebook authors so the companies are earning more. My last novella out was almost 30K and cost a mere 3.50 for a download. So, much longer, and cheaper to boot. I agree with Rhianna. A new to ebook reader can easily get burned with a price like that for such a short book.
December 12th, 2007 @ 5:33 AM

Posted by FerfeLaBat:

I don't think that is entirely correct. The cost of setting up a merchant site (with secure site certificate and merchant accounts online credit card verification not to mention the web programmer(s) salary to create and maintain the site) are fairly high. Last check it was arounf $300 for the Verisign certificate for one year, monthly credit card processing fee for the online bank service runs about $150 a month but that can vary wildly depending and for a web designer to set up up? $50k and up plus maintenance fees for support. Every time I see that statement -- that eBooks cost nothing to produce and should cost less I wonder how many site lose their asses because they don't recoup the set up and maintenance costs of the merchant site. Pluss none of the romance site digitally lock their products the way eReader.com does so once the first one is sold they are copied and passed around all over the web freely which kills a lot of sales. This pay-per-word accounting isn't really a valid model.
December 12th, 2007 @ 6:23 AM

Posted by FerfeLaBat:

Pardon the typos. I can't even blame the cat today. I think my laptop may be haunted.
December 12th, 2007 @ 6:36 AM

Posted by Rhianna Samuels:

I am not suggesting that every e-book should be only a few dollars, but a Novelette should not cost the same as a Plus novel. When a paperback is only a couple of dollars more and you can hold it in your hand.

I would just hate to run off potential e-book readers because the price is not reasonable.

December 12th, 2007 @ 10:53 AM

Posted by romblogreader:

Ferfelabat: Ebook *mastering* certainly has fixed costs, as does running a business, the same way producing physical books does. But with the *reproduction*, the physical, time and space consuming process of printing and storing and shipping and returning the books very, very different from the duplication of an ebook. Once you get that master, you have, potentially, unlimited copies made for virtually nothing.
December 18th, 2007 @ 7:27 AM