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March 16th, 2009

11:10 PM

Post-buyover branding

Awe-Struck Publishing, after being purchased by Mundania Press, has a pretty nice website makeover. I like the color scheme, but I do have to wonder what kind of branding these folks are aiming for with the makeover. When I look at it, I think "historical fiction". I suspect that different people will have different thoughts on the kind of image branding the website is supposed to be projecting, heh. What exactly is Awe-Struck supposed to be? The non-erotic romance imprint of Mundania?

Linden Bay Romance is even more confusing. After being bought by Samhain Publishing, it still looks like... well, it used to be, a publishing house that tries to market a wide genre of stories, just like Samhain Publishing. Come on, guys, not even a makeover? If I have my way and I am Samhain Publishing, I'd make Linden Bay Romance the GLBT imprint. Give Torquere Press some serious competition, and also give non-erotic GLBT stories a place to get published. One of the grumbles I hear about the current Samhain Publishing website is that it is hard to immediately locate MM stories. Yes, I know we have that prominent link in the side menu, but any webmaster can tell you that visitors don't always look at side bars. They look at what they are looking at and yet they want to find what they are looking for right now. Hmm, I wonder what Samhain plans to do with Linden Bay.

I've said it before and I'll say it here: Amber Quill Press had a great idea when they put all their MM and MMF titles in the Amber Allure imprint, available in one section so that fans of that kind of stories can browse and buy without having to wade through icky MF stories. Okay, so Amber Allure is more like an imprint with five authors who put out 20 titles a month and making up 95% of the overall monthly output, but at least their customers are happy. I hear those folks are raking in plenty of dollars from Amber Allure. I wonder why other epublishers who do put out MM romances don't do the same thing.



7 comment(s).

Posted by Teddypig:

Sorry disagree about Amber Quill Ms G.

I read all types of romance genre.

Those Amber pages come across as fractured with the way they have to have different pages for the FEW eBooks they publish per week as a whole company.

The separate pages makes no sense and simply comes across as trying to hide icky erotic romance or gay romance from being associated with the Amber Quill name or that they are acting like their output amounts require the separate pages.

I really like a one page design. It is simple, easy to understand and makes the ePublisher look like it is proud of what it publishes and knows that the total amount of newly published eBooks it creates can reasonably fit on one page to be access the same location everytime.

Clicking around to different pages to look at the few new eBooks is silly.
March 17th, 2009 @ 2:06 AM

Posted by Teddypig:

PPS... Not your fault but that talking advert on your header is god damn annoying?
March 17th, 2009 @ 2:23 AM

Posted by Angela James:

Our agreement when we bought Linden Bay was no changes for at least a quarter, to give the authors time to adjust. Also, to give us time to integrate their product with ours, before putting our name on it. It's only been since the end of December. Give it time!
March 17th, 2009 @ 4:13 AM

Posted by Teddypig:

The worst thing about Linden Bay site is it has blogger template issues.

Site map links (labled here Categories) should always be far left top under the logo with the preference for them to remain extremely seperated on the page to stand out.

Bestseller list or even that top ten link is cool since it is oriented to selling the books but should go far right top.

Adverts or box links not related to selling your books need to go on the far right bottom or even bottom center of the page.
March 17th, 2009 @ 4:42 AM

Posted by Mrs G:

Teddypig, I use Firefox with the ad block function on, so I don't have to see any of Bravenet's stupid ads and pop-ups anymore. Are you using Firefox?
March 17th, 2009 @ 9:40 PM

Posted by Teddypig:

Firefox hell yes! IE should be forbidden.

I just cannot block all ads since I admin on a site that has them.
March 17th, 2009 @ 10:51 PM

Posted by emily:

It isn't a pop-up, but an ad that talks when you accidentally mouse over it--a dead give away at work :(
March 18th, 2009 @ 5:41 AM